Is it possible that (once again) everything we know is wrong? Well, in regards to the history of neon, this may well be the case. Dydia DeLyser and Paul Greenstein have penned a brief, but concise history of the neon sign beginning at the beginning, and covering scandals, murder, fascists, and forgotten inventors.

A full-color, lavishly illustrated electrical bodice ripper, aficionados of neon will find this an indispensable “bible” to the history of their favorite collision of art and commerce.

Book by San Francisco Neon, a tiny not-for-profit organization that padvocates for the artistic legacy of historic neon signs: an enduring archive of design, craft, community, and city history. SF Neon advocates for preserving historic neon signs with tours, talks, exhibits, consultations, and events. Al Barna and Randall Ann are the founders of SF Neon and producers of Neon Speaks, an annual international festival and symposium celebrating the past and future of neon. Their fiscal sponsor is the Tenderloin Museum in San Francisco.

Release Date: March 2021, Giant Orange Press

Authors: Dydia DeLyser and Paul Greenstein
Soft cover, 90 pages, full color, 8.5 x 11 trim size